Antecedent and Consequents of Eco-Innovation for Sustainability: Generations' Perceptions in Brazil and Portugal

Purpose – This study aims to analyze the perception of generations (Baby boomers, X and Y) about influence Holistic Helixes Innovation on Eco-innovation, as well Eco-innovation Environmental Practices, Cleaner Production, Social Actions, Regional Development, Smart Cities Sustainable Development. Theoretical framework Innovation, Design/methodology/approach The method used was a descriptive, quantitative research, applied 1032 individuals residing in Brazil Portugal, analyzed using Structural Equation Modeling. Findings strongly Eco-innovation. finding can contribute promotion public policies encourage integration among stakeholders holistic innovation helices, such universities, government, industries, technology parks, spin-offs, incubators, startup, consulting teams, non-governmental organizations, shareholders, suppliers, customers. also shows positive eco-innovation environmental practices, cleaner production, social actions, smart cities, sustainable development, with emphasis regional development. Research, Practical & implications precepts are key trigger influences socio-environmental aspects, cities In this sense, organizations governments society, greater efficiency, allocating resources projects that develop innovations. Originality/value It is relevant for science know variables help other actions promote improvement people's quality life from long-term triple bottom line perspective.